Normal Things in a Normal Place
The warm embrace (plus my grievances) of a suburban Target.
A popular topic people like to bring across my desk is whether expensive products are better than drugstore. The answer is: of course not. The entire basis of my being was formed inside a mass retailer called Vix in 1990’s Buffalo, NY. I have extremely visceral memories of shopping there with my grandmother and knowing exactly where every beauty product was located, what she’d buy, what I’d try and what I’d covet for next time. We’ll be automatic friends if you remember Bonne Bell Gel Bronze or the fact that Revlon was using violet duochrome pearl in their pot gloss before anyone (I’ve made very few friends this way).
The current status of my life finds me temporarily in Buffalo again, this time with access to a “good” Target; the kind where nothing is locked up and you can shop freely, like a person with dignity.
Below is what I notice at Target, what I buy, how they’ve built a big, shiny beauty department and how they internally incubate brands out of thin air. If anyone with video skills wants to offer their services and capture me Rain Man-style competitive shopping, let me know. This is where I shine.
